1st SEO Workshop Athens

guest post από τον Γιώργο Βαρέλογλου, Business development director της Mindworks

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Ηρθε η ώρα για το πρώτο SEO Workshop! Την Παρασκευή 3 Απριλίου μαζευόμαστε στο εκλεκτό Nixon (Αγησιλάου 61β, Κεραμεικός, δες και χάρτη παρακάτω) για να μιλήσουμε για ένα trend που έγινε αναγκαιότητα για επιχειρήσεις, publishers και individuals.
To SEO, για όσους έχουν blog/website και δεν το γνωρίζουν, είναι όλες εκείνες οι τεχνικές βελτιστοποίησης ενός website με στόχο την αύξηση της επισκεψιμότητας μέσα από τις μηχανές αναζήτησης.

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Πιο συγκεκριμένα, το workshop απευθύνεται σε επιχειρήσεις (startups ή όχι) και individuals. To επίπεδο των συζητήσεων δεν θα κινηθεί σε εξαιρετικά advanced επίπεδο μιας και είναι η πρώτη συνάντηση, οπότε θα προσπαθήσουμε να μείνουμε στα βασικά. Αναφέρεται ωστόσο πως ο χώρος έχει χωρητικότητα για 60 καθήμενους, οι συγγενείς και φίλοι είναι μάλλον περιττοί :)

Το χρονοδιάγραμμα έχει ως εξής (στο τέλος κάθε παρουσίασης προβλέπεται 10λεπτο Q&A, επίσης 5λεπτο διάλλειμα):

17:30 – 18:00 Προσέλευση

18:00 – 18:30 Intro to Search Marketing and SEO
Ο Κώστας Μάντζιαρης, CEO της Mindworks (http://mindworks.gr) παρουσιάζει τις βασικές γνώσεις που χρειάζεται κανείς για την κατανόηση του Search Marketing. Αναφέρεται γενικότερα στην αναζήτηση και πιο συγκεκριμένα στο τρόπο λειτουργίας των σχετικών μηχανών.
Θα αναλυθεί όλη η διαδικασία που ακολουθείται σε ένα Search Engine Optimization (SEO) project, από την αρχική στοχοθεσία, την ανάλυση ανταγωνισμού, το keyword research, τη σωστή συγγραφή του κειμένου, το επιτυχημένο navigation μέχρι και σημαντικά «τεχνικά» θέματα σχετικά με τον κώδικα του website, τα tags κ.λπ.
Σκοπός είναι να αποκτήσουν οι συμμετέχοντες γνώση όλων των βημάτων που θα πρέπει να ακολουθήσουν ώστε να αποκτήσουν ένα search friendly website που θα μπορεί να επιτύχει υψηλές θέσεις στις μηχανές αναζήτησης.

18.45 – 19.10 SEO Tools (updated)
Tα links είναι ίσως ο σημαντικότερος παράγοντας που λαμβάνει υπόψη της μια μηχανή αναζήτησης για να κατατάξει ένα site στα οργανικά της αποτελέσματα. Η ομιλία θα πραγματοποιηθεί από στέλεχος της Google Ελλάς, και θα επικεντρωθεί σε εργαλεία όπως Website Optimizer, Analytics & Webmaster Central.

19:15 – 19:40 SEO για Blogs
O Στέφανος Κωφόπουλος μιλάει για το SEO σε blogs και μας παρουσιάζει το case study του pestaola.gr και πως μέσα από τις μηχανές αναζήτησης κατάφερε σταδιακά να αυξήσει την επισκεψιμότητα του blog του.

19:45 – 20:15 A Search Marketing Case study
O Γιώργος Βαρελογλου παρουσιάζει το case study ενός brand που χρησιμοποίησε τις μηχανές αναζήτησης με στόχο την αύξηση των retail πωλήσεων και την αύξηση του awareness για τα προϊόντα του.

Σας περιμένουμε :)

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45 comments

  1. Καλησπέρα και από μένα

    Να υποθέσουμε ότι θα παρουσιάσουν και άλλες εταιρείες απόψεις και τεχνικές για το SEO ή το Workshop αφορά μόνο τις δύο που αναφέρετε?

    Κρίνοντας επίσης από το γεγονός ότι το Workshop γίνεται Παρασκευή να υποθέσουμε ότι δεν θα γίνεται πλέον το Opencoffee τις Τρίτες ή ότι απλώς θα διοργανώνει και Workshops ή άλλες ημερίδες (πχ Συνέδρια ή ότι άλλο)?

    Ξέρω ότι ρωτάω πολλά, αλλά εκτιμώ ότι δεν είμαι ο μόνος που έχει τις απορίες. Φυσικά θα είμαι εκεί, αλλά θέλω να ξέρω λίγο καλύτερα τι είναι το “εκεί” (όχι το Nixon – αυτό το ξέρω καλά…) :-)))))

  2. @uroborus Έχουν διοργανωθεί πολλά παράλληλα και καθετοποιημένα σε ενδιαφέρον sub-events (AWS, RoR, data mining, business etc), όπως το παρών και τα επόμενα που ακολουθούν, αυτό δε σημαίνει ότι αλλοιώνεται το κύριο Open Coffee event την πρώτη Τρίτη κάθε μήνα :)
    Δες κ εδώ http://opencoffee.gr/2008/10/09/leveraging-potential-the-calacanis-effect/

  3. Καλησπέρα,
    Πολύ καλό αλλά Θεσσαλονίκη θα γίνει τίποτα παρόμοιο
    να έρθουμε?
    Περιένουμε και εδώ τέτοια γεγονότα γιατί μας ενδιαφέρουν αλλά δυστυχώς κανείς δεν καταλαβαίνει την σημασία τους.
    ευχαριστώ

  4. Να και μια γυναίκα!!!! Αμα δεν με κρατησει η δουλεια, θα ερθω!!! Βαρεθηκα τα σχολια για το site μας! :-)

  5. @Stefanidis Περί Θεσσαλονίκης, δες για παράδειγμα το Business Workshop που λαμβάνει χώρα το Σάββατο, με έκταση και ποιότητα περιεχομένου ανώτερη από ότι άλλο αντίστοιχο έχει πραγματοποιηθεί ως σήμερα http://opencoffee.gr/2009/03/22/opencoffee-slk-11/ (και συνεχίζουμε)

  6. Θα είμαι εκεί αν δεν τύχει κάτι ιδιαίτερα απρόοπτο… το 1ο μου OpenCoffee (έστω και αν δεν είναι το κανονικό!)…

  7. Ενδιαφέρον ακούγεται, ελπίζω να είναι όντως workshop και όχι θεωρητικούρα για το “πόσο αναγκαίο και καλό είναι το SEO”, τι καλά που το κάνουν όσοι το κάνουν τώρα (Mindworks, peestaola) κλπ κλπ. Ελπίζω οι ομιλιτές να γνωρίζουν ότι το κοινό δεν είναι και τόσο entry και να πουν πρακτικά πράγματα που θα μας χρησιμεύσουν. Μπράβο για την πρωτοβουλία.

  8. Μμμμμμ……Πολύ ενδιαφέρον ακούγεται. Ελπίζω να μπούμε και σε πρακτικές λεπτομέρειες/τεχνικές για την αποτελεσματική βελτιστοποίηση του κώδικα. CU there!

  9. Φλερτάρω από καιρό με την ιδέα να παρευρεθώ. Είμαι και γέννημα θρέμμα της γειτονιάς…. ε θα έρθω. :-)

  10. Παιδιά καλή η ιδέα και καιρός ήτανε αλλά για όσους έχουν φάει τα χρόνια τους πειραματιζόμενοι με SEO προσπαθώντας να “αποκωδικοποιήσουν” τον αλγόρυθμο των μηχανών αναζήτησης, νομίζω οτί θα μιλάνε για πολύ βασικά πράγματα και όχι Hot SEO Industry Topics όπως στα μεγάλα forum στην Αμερική και διάφορους σαν τον Matt Cutts και άλλους του industry.

    Ένας καλός οδηγός SEO είναι διαθέσιμος από την ίδια την Google:

    http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

    Πάντως η προσπάθεια είναι σημαντική και αξίζει συγχαρητήρια ο Γιώργος ο Τζιραλής που ανοίγεται σε τέτοια θέματα.

  11. Πολύ ενδιαφέρον θέμα και θα προσπαθήσω να ειμαι εκεί.

  12. I hope this event gives a small boost to SEO in Greece and opens the eyes of clients that are only interested in flashy sites with sound effects. All in all the event sounds interesting and I would like to attend, but I am otherwise engaged.

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