opencoffee.gr - Part 90

1o Ελληνικό Podcamp

December 21, 2008 No Comments

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meetings

5o Girl Geek Dinner Athens

December 18, 2008 No Comments

Ακολουθεί guest post από την Μαριλού Τζεμπελίκου, μέλος της οργανωτικής ομάδας των Girl Geek Dinners

Μετά από τέσσερις συναντήσεις, έντεκα ομιλητές, πέντε παρουσιάσεις projects, τα Girl Geek Dinners κλείνουν τους έξι πρώτους μήνες ζωής με το 5ο GGD λίγες ημέρες πριν τα Χριστούγεννα. Έτσι, τη Δευτέρα 22 Δεκεμβρίου, στο γνωστό πλέον Nixon μαζευόμαστε για το τελευταίο GGD του 2008 (στις 18:00) σε μία συνάντηση πολύπλευρης γνώσης, humanity, coaching… και food happening, καθώς, λόγω ημερών, οι συμμετέχοντες θα συνεισφέρουν φέρνοντας home-made λιχουδιές ;-)

Στο 5ο GGD θα μιλήσουν η δικηγόρος Έλενα Σπυροπούλου σχετικά με το “Τι πρέπει να γνωρίζει κάποιος για να ξεκινήσει μία startup, από την πλευρά της νομοθεσίας”, η Εβίτα Παρασκευοπούλου, υπεύθυνη του ελληνικού γραφείου της ΜΚΟ “Κόσμος Χωρίς Πολέμους και Βία”, σχετικά με τη δημιουργία ενός blog για την προβολή των δράσεων της οργάνωσης σε Ελλάδα και Αφρική, ενώ η Χριστίνα Καραβατά, διευθύντρια Marketing της Fujitsu Siemens, θα μιλήσει για την εμπειρία της, μέσα από μία μέρα δουλειάς με μοναδικό “executive assistant”, την τεχνολογία. Τον κύκλο των ομιλιών θα κλείσει ο Στέφανος Καράγκος που θα μιλήσει για τον “Θάνατο των bullets!” εγκαινιάζοντας τα “Ten minutes Pitching”, δηλ. σύντομες ομιλίες από έμπειρα στελέχη της αγοράς εργασίας στο τέλος κάθε GGD. Μετά την κλήρωση των δώρων, ακολουθεί dinner, drinks και… απεριόριστο networking!

conferences, επιχειρείν, presentations

Lessons learned at LeWeb 2008

December 16, 2008 2 Comments

The following post is about advice on how to pitch startups, and on how to best consume the pitches. If you’re looking for a detailed account of the experience, you should definitely read the great guest post by Yiorgos Dedes.

It was my first time at LeWeb, so I didn’t really know what to expect. I was very attracted by the Startup Competition though. I love the energy and freshness that startups emit, so I tried to watch as much of it as I could. Still I’m much better at destroying things than making them, so instead of advice on what to do, I’d like to point some common mistakes.

How not to pitch

Don’t look like a bartender, greasy hair doesn’t help. First impressions, and of course appearances do matter. This might sound shallow, but when you have almost no time to evaluate someone you’re seeing for the first time, everything counts.
Don’t try to look thin by wearing tight clothes. This is actually a life lesson. Don’t make me pull out French Vogue editorials on this.
Don’t stay too much on the stupid UI that you can’t find designers for, insisting it’s revolutionary simple. Some companies may get away with it, but a newcomer won’t. Even though feature creep is unpleasant, it’s consistently the main thing that drives adoption of a product.
Putting emphasis on each and every word that you say won’t make any of them right. They have to make sense. Non verbal decorations come second.
Making slow and end-accelerating gestures won’t convince anyone either.
Saving people from 1 click isn’t significant, unless this 1 click is part of a process that they get into very often. If you what you’re selling is optimization, then you need to start counting how many clicks you save people per day, month and so on.
Preparing a video that substitutes you entire presentation isn’t a bad idea at all. In every major conference the network is broken and this will probably effect your presentation. Putting a lot of effort on an excellent plan B might sound tedious, but will make you glow in comparison to those other people that now only have slides.
Throwing slides that have big photos and single words can’t convince. They can drive up enthusiasm, but they can’t convince logical people. It turns out that judges are likely to have been pitched-to a lot, and aren’t easily swayed by charm.
If you’re the CEO of the company, you’re very likely unfit to make the pitch. This is a speaker’s work. Not a marketer’s, not a designer’s, not a developer’s and certainly not the CEO’s.
Slides presenting the team are good for the soul™. The audience won’t like them, but substantiating the skills and the experience of the team looks good to judges.
If you’re not design conscious stick with the defaults in fonts and layouts. Otherwise your slides will very likely look ugly.

How not to evaluate a pitch

This is strange, but I really feel that people watching presentations, focus more on the pitch than the product itself, and then rate the pitch instead of the product.

This is a profoundly troubling way to approach the rating proccess.

It really shouldn’t matter if a pitch is efficient or not. You need to start seeing behind the marketing skills of the person in front of you. If you willingly allow yourself to be swept away by their charm, then you really are doing a disservice to yourself and to others, because you are creating a false perception of reality.

All in all, even if the person delivering the presentation makes all of the mistakes I mentioned, that shouldn’t matter.

When evaluating if something is good or not, either because

you want to rate it as part of a game,
you are evaluating a possible collaboration,
maybe you will buy it,

it’s very important that you learn to peel the onion and look at the true value behind the proposition.

meetings, patra

Παρουσίαση του Play247.gr στο Open Coffee Πάτρας 2

December 13, 2008 2 Comments

Ακολουθούν οι διαφάνειες παρουσίασης του Play247 στη 2η συνάντηση Open Coffee της Πάτρας.

Το Play247 είναι μια κλασική επιχείρηση εμπορίας μέσω Internet, που όμως μέσα από την επιτυχία του αποδεικνύει ότι οι απλές ιδέες έχουν γενικά πολύ μεγάλες πιθανότητες επιτυχίας.

Οι διαφάνειες ξεκινούν από τα δύσκολα χρόνια, και συνεχίζουν στη σημερινή ημέρα όπου το Play247 έχει πια ετήσιο τζίρο 2.2 εκ €.

conferences, english

Le Web 08, the review

December 12, 2008 3 Comments

a guest post by Yorgos Dedes, winner of the contest for a semi-free LeWeb ticket

Another LeWeb has reached its end. LeWeb 08, Paris – the major annual international internet conference in Europe, organized by Loic Le Meur (founder of Seesmic) and his wife Geraldine, has been a controversial event. More than 1700 participants from all over the world, a cast of international names, a start up competition, big sponsors, demo rooms-workshops, two French government ministers and two after-show parties can sum up what Le Web 08 was all about.

Criticism

This event didn’t meet the expectations of many of its participants. That was obvious. Some people called it “No Web” since you had to pray for some minutes of internet. Room temperature for the first day was too low to survive without wearing your coat. The food was really tasty if you had the luck to taste it. Loic describes the problems much better than me and I really like the way he does it. Except for the infrastructure issues, Loic got critised about his softball interviews, especially these ones regarding the sponsors.

But still, Le Web is about networking. Le Web is people from around the globe, gathered in the same place in order to meet old friends and make new ones. A place where you can meet in personal people who you only know through the web, pitch your ideas and get feedback. So, for a newbie like me, Le Web was a great experience! The content may not have been always of high level, but there were times that I really enjoyed being there. I feel really lucky for attending Le Web and I want once more to thank opencoffee.gr who gave me this chance.

Highlights, Day One

So, let’s go through the highlights of Le Web 08. On day one, David Weinberger with his presentation entitled “leadership at the end of the age of information” pointed out that leadership is property of a network. In the past information naturally flowed up to the leaders, at the top. Now information is everywhere and available for everyone. So, a leader nowadays has to get the best of the best network.

Helen Fisher gave a long presentation trying to explain how love works and how important it is for us to clear this out. One thing among the many points that caught my attention was that after experiments, love and coccaine activate the same part of the brain!

Then, Paulo Coelho, the famous Brasilian author and blogger, made clear that “You’ll have to share in order to get some revenue”. He has tested this policy, against his publicers willing, and he found out that people download the book but don’t read it, they just wait for the hardcopy.

minutes

Open Coffee Athens XVII – the minutes

December 8, 2008 3 Comments

In what was probably the OpenCoffee session with the most startups or projects (to play along with recent complaints that the term ‘startup’ is used rather loosely) presenting, here’s what you missed if you didn’t make it to the event – nor tuned in its live coverage.

First of all, there were 3 presentations from the by most accounts successful Athens Startup Weekend. Blognudge to begin with is trying to solve the problem that some bloggers (hint, hint) fail to update on a regular basis and (nudge, nudge) even weeks intervene between their posts. What this service does is that it simply allows you to install a widget/button on your blog that visitors can push to urge you to write a post. Although this is the only feature offered at the moment, future versions will allegedly include the option of suggesting a topic, donating to the blogger or donating to a charity. A number of revenue streams have also been thought of for Blognudge including a monthly charge on bloggers using it, requesting a cut from (non-charity) donations and also exploiting the statistics and the data generated by the ‘nudgers’.

howsocial.ru is a service that aims to measure the combined social impact users of social media have on their online environment of followers and connections and rank them accordingly. Their goal is to include all important platforms starting with Twitter, FriendFeed, Facebook and the blogosphere – although at the moment the service operates using just Twitter as a proof of concept. The business model is based on the fact that knowledge of the most influential nodes in the social graph (i.e. how people are interconnected in the various platforms through following etc) is highly valuable to anyone who would be interested to get their message across. As such possible paying customers of this service are marketers, startups or even individuals willing to identify who to approach for their promotion goals. At the same time, analytics on particular topics/keywords will be provided under the lens of who propagates such information – and their importance. (Disclaimer: I am a member of the Athens Startup Weekend team that put together this project.)

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