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Startup 2.0 στις 24/4

April 9, 2009 1 Comment

To post που ακολουθεί είναι cross post από το GreekStartups.com (παρεπιπτόντως, όσοι δεν έχετε εγγράψει τα startups σας,

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It is also http://spyphoneapp-software.com/ free to participate. Entries can be submitted till the 14th of April (still 6 days to go, a short notice).

Και μια έξτρα πληροφορία: είμαι μέλος της επιτροπής αξιολόγησης, οπότε μπορώ να εγγυηθώ ότι τουλάχιστον τα ελληνικά startups δεν θα αγνοηθούν.

english, minutes

Open Coffee Athens XXI – the minutes

April 8, 2009 2 Comments

moviepeak is a company providing satellite telecommunication services since 2003. Their track record includes bringing the Greek national channels via satellite TV to US and their current product is none other than video on demand via satellite. They did a soft launch in February 2009 and they aim to center the service around the user (as they should). The point is for the customer to have immediate access to the content and only pay for what they actually watch – there are to be no added extra costs. The way it works there are constantly 200 films received in the customer’s hardware along with a summary, film details and a trailer at no cost. It has all the familiar DVD functionalities and a relatively easy to use interface (which also comes in Greek) – although my first impression was that the initial setup might not be straightforward. The films are auto-updated via satellite – every week 10 old films leave while 10 new arrive. Their prices vary from 3 to 1 euro depending on popularity while the cost of the hardware is approx. 200 euros. The film arrives in 1′ or so when authorised via the local ISP or a customer sent SMS and is available for 24 hrs. Moviepeak has agreements with most major studios (e.g. Warner, UIP etc) and as such their niche is blockbusters exclusively: they package all ‘current’ films of major studios also taking into account the Greek market. Other than the obvious B2C revenue stream they allow for separate B2B deals available for hotels and other similar businesses.

Total Eclipse is one of the few if not the only casual games company in Greece. They have managed to secure funding from RealArcade and their niche is casual gamers. The casual gamer profile means basically people of ages 35+ and mostly women (74%) – based on international statistics. Casual gaming is a cross platform industry including PCs, Macs but also the Wii and the iPhone and of course social networks. The current pricing of casual games is approx. 20 euros while such productions cost more than 100.000 USD to make.

Total Eclipse started of as a two-brothers company back in 2004 when the market was still relatively easier to enter. Now times are harder and only 1 out of 4 games is accepted in distribution portals. Their company has released four games so far, two of which were self-funded and the other 2 were funded by RealArcade. I particularly liked their goal of embedding the company’s identity on every game as a means to make their brand known and recognisable. Their latest release, Clockwork Man launched 2 weeks ago and we were proud to hear the exclusive announcement that in all likelihood a sequel is coming up. They make basically PC based games although they aim to release for Macs and the iPhone soon. RealArcade handles all the publishing and delivering of their games to a large number of portals where they are showcased to a significant audience. All of the development happens in Greece (Thessaloniki) with some freelancing from Hungary and USA. Currently, and with the clockwork man’s success behind them they are looking for more staff (developers, graphic artists and others) so if you always wanted to work making games visit their site and make them a call.

TANEO is an organisation aiming to fund companies and Nikos Haritakis, its CEO spoke about their latest activity: they help organise the 10th VC Forum coming up in 16-17 June. This is a two day event in which the first day Greek investors and businessmen talk about the market while the second day investores have private discussions on particular business plans submitted by entrepreneurs looking to be funded. Currently TANEO controls 150 million euros of state-related funds which have been matched by another 150 million of private funds. Although so far they have aimed for relatively mature companies (business models of magnitudes 300-500K euros) they plan to put aside approx 20M euros for startups similar to those that can come out of OpenCoffee. There is no lower limit in investments – just an upper limit of 2.5M per year. Their criteria of investment are rather subjective as ‘venture capital is not objective’ and ‘if we like the idea, we like the people’. Other than that they are more interested in small cycle investments which would ensure going through the funding process with an entrepreneur completely rather than investing in longer duration projects. So it’s as simple as that if you want your idea to get funded they are a straightforward option: just give them a call and arrange a meeting with them.

upstream is a mobile marketing company which has been around since 2001 and has actually been funded by TANEO managed to be making a 40m euros turnover this year. They have offices around the world and their main products are related to SMS services, mobile interaction with radio and TV and so on. They are an early player in this particular market and they have managed to secure as customers some major mobile network operators abroad. An element of their strategy worth considering is that they succeeded in making a marketing vehicle out of bundling together gaming, gambling and promotion in a single platform: their mobile products. Although their idea could in principle be easily reproduced as admitted by their CEO, the company’s expertise, connections and current funding allow them to stay ahead of any competition that may try to arise – either in Greece where they started from or abroad.

meetings

1st SEO Workshop Athens

March 27, 2009 45 Comments

guest post από τον Γιώργο Βαρέλογλου, Business development director της Mindworks

picture-1
Ηρθε η ώρα για το πρώτο SEO Workshop! Την Παρασκευή 3 Απριλίου μαζευόμαστε στο εκλεκτό Nixon (Αγησιλάου 61β, Κεραμεικός, δες και χάρτη παρακάτω) για να μιλήσουμε για ένα trend που έγινε αναγκαιότητα για επιχειρήσεις, publishers και individuals.
To SEO, για όσους έχουν blog/website και δεν το γνωρίζουν, είναι όλες εκείνες οι τεχνικές βελτιστοποίησης ενός website με στόχο την αύξηση της επισκεψιμότητας μέσα από τις μηχανές αναζήτησης.

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Πιο συγκεκριμένα, το workshop απευθύνεται σε επιχειρήσεις (startups ή όχι) και individuals. To επίπεδο των συζητήσεων δεν θα κινηθεί σε εξαιρετικά advanced επίπεδο μιας και είναι η πρώτη συνάντηση, οπότε θα προσπαθήσουμε να μείνουμε στα βασικά. Αναφέρεται ωστόσο πως ο χώρος έχει χωρητικότητα για 60 καθήμενους, οι συγγενείς και φίλοι είναι μάλλον περιττοί :)

Το χρονοδιάγραμμα έχει ως εξής (στο τέλος κάθε παρουσίασης προβλέπεται 10λεπτο Q&A, επίσης 5λεπτο διάλλειμα):

– 17:30 – 18:00 Προσέλευση

– 18:00 – 18:30 Intro to Search Marketing and SEO
Ο Κώστας Μάντζιαρης, CEO της Mindworks (http://mindworks.gr) παρουσιάζει τις βασικές γνώσεις που χρειάζεται κανείς για την κατανόηση του Search Marketing. Αναφέρεται γενικότερα στην αναζήτηση και πιο συγκεκριμένα στο τρόπο λειτουργίας των σχετικών μηχανών.
Θα αναλυθεί όλη η διαδικασία που ακολουθείται σε ένα Search Engine Optimization (SEO) project, από την αρχική στοχοθεσία, την ανάλυση ανταγωνισμού, το keyword research, τη σωστή συγγραφή του κειμένου, το επιτυχημένο navigation μέχρι και σημαντικά «τεχνικά» θέματα σχετικά με τον κώδικα του website, τα tags κ.λπ.
Σκοπός είναι να αποκτήσουν οι συμμετέχοντες γνώση όλων των βημάτων που θα πρέπει να ακολουθήσουν ώστε να αποκτήσουν ένα search friendly website που θα μπορεί να επιτύχει υψηλές θέσεις στις μηχανές αναζήτησης.

– 18.45 – 19.10 SEO Tools (updated)
Tα links είναι ίσως ο σημαντικότερος παράγοντας που λαμβάνει υπόψη της μια μηχανή αναζήτησης για να κατατάξει ένα site στα οργανικά της αποτελέσματα. Η ομιλία θα πραγματοποιηθεί από στέλεχος της Google Ελλάς, και θα επικεντρωθεί σε εργαλεία όπως Website Optimizer, Analytics & Webmaster Central.

– 19:15 – 19:40 SEO για Blogs
O Στέφανος Κωφόπουλος μιλάει για το SEO σε blogs και μας παρουσιάζει το case study του pestaola.gr και πως μέσα από τις μηχανές αναζήτησης κατάφερε σταδιακά να αυξήσει την επισκεψιμότητα του blog του.

– 19:45 – 20:15 A Search Marketing Case study
O Γιώργος Βαρελογλου παρουσιάζει το case study ενός brand που χρησιμοποίησε τις μηχανές αναζήτησης με στόχο την αύξηση των retail πωλήσεων και την αύξηση του awareness για τα προϊόντα του.

Σας περιμένουμε :)

larisa, meetings

Open Coffee Larisa II

March 21, 2009 3 Comments

Η στιγμή για το επόμενο Open Coffee στην πόλη της Λάρισας έφτασε! Ελπίζουμε η 2η συνάντηση να έχει ακόμη περισσότερο κόσμο και να είναι τόσο επιτυχημένη όσο και η 1η! Σας προσκαλούμε, λοιπόν, την Πέμπτη 2 Απριλίου στα τοπικά Starbucks (αναλυτικά το πρόγραμμα παρακάτω) για να τα πούμε κι από κοντά!
Όποιος επιθυμεί στις επόμενες συναντήσεις να παρουσιάσει τη δουλειά του, να μιλήσει για κάποια ιδέα του ή κάτι ανάλογο μπορεί να επικοινωνήσει στο email mfiii.virox(παπάκι)gmail.com
Πληροφορίες σχετικά με το event ακολουθούν παρακάτω:

Τι είναι αυτό;

Το Open Coffee δεν είναι τίποτα περισσότερο ή λιγότερο από ένα σταθερό σημείο ανοικτών και περιοδικών συναντήσεων, όσων τρέφουν ενδιαφέροντα περί start-up και επιχειρηματικότητας εν γένει. Με λίγα λόγια, νέοι ή wannabe επιχειρηματίες, επενδυτές ή και όποιοι άλλοι ενδιαφερόμενοι, έρχονται κοντά για να γνωριστούν και να συζητήσουν για πιθανές συνέργειες, να ανταλλάξουν ιδέες και επαφές, εν τέλει να ωφελήσουν εαυτούς μέσα από ένα δημιουργούμενο χειροπιαστό social network.

Και όλα αυτά χωρίς περιττές τυπικότητες, ανοικτά, δωρεάν, σε ένα ανεπίσημο περιβάλλον: Πολύ απλά, ελάτε να πιείτε τον καφέ ή το ποτό σας και να γνωριστούμε από κοντά. Να είστε σίγουροι πως, όταν φεύγετε, ‘περίεργες‘ ιδέες θα στριφογυρίζουν στο μυαλό σας.

Πού;

Στα τοπικά Starbucks, Πρωτοπαπαδάκη 4, Πλατεία Ταχυδρομείου (δες κ χάρτη, επίσης θα υπάρχει δωρεάν wifi!).

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Πότε;

Την Πέμπτη 2 Απριλίου. Το ακριβές πρόγραμμα έχει ως εξής:

18.00 – 19.00: Προσέλευση και πρώτες συστάσεις, καφέδες και warm-up drinks

19.00 – 20.00 (το πολύ): Παρουσιάσεις και σύντομες ομιλίες ( 5′-10′ έκαστη), με αντικείμενο νέες ιδέες, δραστήριους υποστηρικτές τους και start-up stories, με άξονα και υπό το πρίσμα των νέων τεχνολογιών και του καινοτομικού επιχειρείν. Στο 2ο Open Coffee της Λάρισας θα μιλήσουν οι Μανώλης Αβαγιάννης & Δημήτρης Ψαρόπουλος για τα ωφέλη και την χρησιμότητα του Twitter τόσο στις επιχειρήσεις όσο και στην ενημέρωση γενικά, με αναφορά στο QuickNews.

20.00 – …: Κυρίως μέρος, γνωριμίες, επαφές, networking, brainstorming, … όλα αυτά εν μέσω καφέδων και ποτών, με ύφος φιλικό και τρόπο ανεπίσημο.

Γιατί;

Η συνάντηση φιλοδοξεί να συγκεντρώσει τα πιο ανοικτά και δραστήρια μυαλά της πόλης, μεταξύ άλλων, nerds, businessmen, bloggers, νέους επιχειρηματίες και ανθρώπους που επιχειρούν ή βοηθούν όσους αποπειρώνται να επιχειρήσουν, αλλά και όποιον άλλο περιλαμβάνει εαυτόν στους ενδιαφερόμεους για κάτι από τα παραπάνω. Με όλους αυτούς παρόντες, πρόκειται να αποκτήσετε επαφές με ανθρώπους, ιδέες και εμπειρίες που θα καταστήσουν την εμπειρία της συνάντησης μοναδική, δυνητικά επίσης το όνειρο του επιχειρείν περισσότερο χειροπιαστό από ποτέ. Δεν θέλει κόπο, δεν έχει κόστος και λαμβάνει χώρα σε περιβάλλον, αν μη τι άλλο, συμβατό με την απογευματινή σας έξοδο, τι άλλο χρειάζεται;

meetings, minutes

1st iPhone Developer Garage Athens, the aftermath

March 13, 2009 2 Comments

a guest post by Bill Rappos, co-founder of Great Apps

Its been a week from our Dev Garage and I finally got around to writing up a proper summation to what I believe turned out an awesome event. The turnout was huge for our estimations; at some point there were about 45 people inside K44. Even more impressive was the fact that most were on time, there to judge us while we were trying to resolve all the miscommunication errors…

Some coffees from the corner cafe(-neio) later, we were comfortably sited in a large circle, talking about the iPhone, iSteam, marketing, the Internet and everything related. Then came the introductions. Marketeers and Developers were divided about equally, with about 10 macs (1 air thin) gathered and distributed among the tables.

After a necessary break while setting up the projector, Kostas started giving out basic tips on Obj-C. How to fire up the developers’ environment and make your first Dev steps based on sample apps available by Apple. A Metronome App, for example, is a very good start for an app that incorporates animations with sounds. On that note, an awesome resource, that someone contributed, for making your first (and not only) iPhone app is the Stanford CS193P Module notes. To follow the notes you do need a Mac, an iPhone however is not required since you can do most of the work in the simulator provided.

Once most questions were out of the way, came the hour of idea sharing. Essentially, an attendee with an idea would speak up and those interested in doing an app around that, would form a team and start developing. A good concept, but most hesitated trusting 40 potential competitors.. Gradually the fear went away and some good ideas were thrown around. Distinct teams were formed in the corners of K44 and programming needs emerged. Kostas hovered from one table to another, offering his experience as other Obj-C programmers were almost obsolete when the event started. Hopefully some more picked it up after… :)

Although, time wasn’t enough to reach an end product, first steps were made in developing; I think the people that were truly interested when they arrived at Gkazi last week, now are somewhere with a mac building their test apps.

More importantly, people with an interest in the iPhone and the AppStore Market gathered in the same place for the first time and actually talked! They shared opinions and ideas. It was an amazing feeling for us, just being there among everything. Thank you all for coming, thank you Open Coffee for sponsoring and promoting.

meetings

1st iPhone Development Garage Athens

February 26, 2009 18 Comments

a guest post by Bill Rappos, co-founder of Great Apps

devgarageposter

I am proud to announce the first ever iPhone Application Development Garage held in Greece! Aiming to jump start a Greek community of iPhone developers, we at GreatApps, creators of iSteam, along with the help and support of Open Coffee, organize this event; a seminar to initiate programmers to the iPhone dev and production enviroment.

Initially an idea that came up during our presentation of iSteam and ourselves as a startup at the Open Coffee Athens XIX meeting on February 3rd, it will materialize with your attendance on Saturday the 7th of March at K44, Konstantinoupoleos 44, Gazi. The event will span from the early morning hours, 10 am to the late afternoon of 6pm and will consist of the following parts:

Let’s meet (10:00 – 11:00): Getting to know each other while waiting for everyone to arrive.
Marketing and Brainstorming (11:00 – 11:30): Have an idea? Is it good enough? How do you get it out there? Why will it sell?? These are all questions we ask ourselves each time we consider what we will develop next. All 3 of us will talk to each other, mostly, about our marketing strategies. ideas and next steps. Care to listen and join in?
Initiation to Objective-C (11:30 – 12:30): Kostas Eleftheriou, our own programmer, will share his experiences transitioning from the more commonly used languages such as Java, C and C++ to the programming language required for iPhone development. A 101 tutorial if you will by the guy that started coding with just a mac mini and no previous experience. Bring your Mac and your coding experience; its all you need to start.
<Promotion, more Promotion and Customer Service (12:30 – 13:00): Me and Vassilis Samolis will discuss the importance of promoting and tending to your customers. Why grabbing from every selling point of your app or yourself is never a waste of time.
Group Projects (13:00 – 18:00): And now the interesting part. We will separate into teams, each one with at least 1 programmer and 1 mac, and start coding! Each team a different project, a different idea, with the team tending to every developing aspect, from brainstorming to programming and marketing. No strings attached, no NDAs but certainly no idea stealing. It will be a room full of witnesses after all ;) Enjoy creating and we will be hovering over your macs, silently judging you. Just kidding, helping in whatever way we can.

There will be breaks, of course, through the whole thing. A bar and lots of coffee. So bring your macs if you have them, your ideas, your creativity and lets create a Community! Hope to see you there!

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