Open Coffee Athens XVII – Παρουσίαση του Reputation Lab

Ακολουθεί το βίντεο της παρουσίασης του Reputation Lab, από τους Δημήτρη Μαγκούτα και Εύα Γκουτζαμάνη.

Το Reputation Lab είναι μια υπηρεσία συμβουλευτικής που προέκυψε από το διδακτορικό της Εύας, και χρησιμοποιεί μια σειρά από φορμαλισμούς για να υπολογίσει με αυστηρό τρόπο την φήμη μιας εταιρείας brand κοκ. Σημαντικό είναι ότι διαφοροποιεί την εικόνα που έχει μια επιχείρηση για τον εαυτό της, από αυτή που έχουν άλλοι για αυτή.

Η ομιλία ήταν ευχάριστη αλλαγή για το Open Coffee αφού αποτελεί μια υπηρεσία συμβουλευτικής, και όχι ένα site όπου κάποιος αγοράζει ένα report πανομοιότυπο με κάθε άλλο.

Ακολουθεί το βίντεο και οι διαφάνειες.


Φιλοξενείται από το Blogchannel.gr


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Lessons learned at LeWeb 2008

The following post is about advice on how to pitch startups, and on how to best consume the pitches. If you’re looking for a detailed account of the experience, you should definitely read the great guest post by Yiorgos Dedes.

It was my first time at LeWeb, so I didn’t really know what to expect. I was very attracted by the Startup Competition though. I love the energy and freshness that startups emit, so I tried to watch as much of it as I could. Still I’m much better at destroying things than making them, so instead of advice on what to do, I’d like to point some common mistakes.

How not to pitch

  • Don’t look like a bartender, greasy hair doesn’t help. First impressions, and of course appearances do matter. This might sound shallow, but when you have almost no time to evaluate someone you’re seeing for the first time, everything counts.
  • Don’t try to look thin by wearing tight clothes. This is actually a life lesson. Don’t make me pull out French Vogue editorials on this.
  • Don’t stay too much on the stupid UI that you can’t find designers for, insisting it’s revolutionary simple. Some companies may get away with it, but a newcomer won’t. Even though feature creep is unpleasant, it’s consistently the main thing that drives adoption of a product.
  • Putting emphasis on each and every word that you say won’t make any of them right. They have to make sense. Non verbal decorations come second.
  • Making slow and end-accelerating gestures won’t convince anyone either.
  • Saving people from 1 click isn’t significant, unless this 1 click is part of a process that they get into very often. If you what you’re selling is optimization, then you need to start counting how many clicks you save people per day, month and so on.
  • Preparing a video that substitutes you entire presentation isn’t a bad idea at all. In every major conference the network is broken and this will probably effect your presentation. Putting a lot of effort on an excellent plan B might sound tedious, but will make you glow in comparison to those other people that now only have slides.
  • Throwing slides that have big photos and single words can’t convince. They can drive up enthusiasm, but they can’t convince logical people. It turns out that judges are likely to have been pitched-to a lot, and aren’t easily swayed by charm.
  • If you’re the CEO of the company, you’re very likely unfit to make the pitch. This is a speaker’s work. Not a marketer’s, not a designer’s, not a developer’s and certainly not the CEO’s.
  • Slides presenting the team are good for the soul™. The audience won’t like them, but substantiating the skills and the experience of the team looks good to judges.
  • If you’re not design conscious stick with the defaults in fonts and layouts. Otherwise your slides will very likely look ugly.

How not to evaluate a pitch

This is strange, but I really feel that people watching presentations, focus more on the pitch than the product itself, and then rate the pitch instead of the product.

This is a profoundly troubling way to approach the rating proccess.

It really shouldn’t matter if a pitch is efficient or not. You need to start seeing behind the marketing skills of the person in front of you. If you willingly allow yourself to be swept away by their charm, then you really are doing a disservice to yourself and to others, because you are creating a false perception of reality.

All in all, even if the person delivering the presentation makes all of the mistakes I mentioned, that shouldn’t matter.

When evaluating if something is good or not, either because

  • you want to rate it as part of a game,
  • you are evaluating a possible collaboration,
  • maybe you will buy it,

it’s very important that you learn to peel the onion and look at the true value behind the proposition.

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Μιχάλης Μπλέτσας για το XO laptop

Σε περίπτωση που δεν σαν φάνηκε ύποπτο, ο Μιχάλης Μπλέτσας διευθυντής του MIT Media Lab και υπεύθυνος θεμάτων δικτύωσης του OLPC δεν ήταν εύκολο να πετάξει από τη Βοστώνη για να παρευρεθεί στη συνάντηση Θεσσαλονίκης.

Ο Μιχάλης θα είναι διαθέσιμος λίγο πριν και αμέσως μετά την ομιλία του για ερωτήσεις από το κοινό Θεσσαλονίκης καθώς και τους επισκέπτες του blog.

Συντονιστείτε ;)

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To get funded or not?

One of the most interesting debates taking place recently in the start-up scene regards -maybe somehow expectably- the arguably most critical of dilemmas an entrepreneur faces: Should I get funded or not?
In and between the frenziness of meeting and pitching to VCs, raising the biggest amount of money at the least time possible, then getting really big and acquired or just sell out to retire young, a different -less opportunistic and literally closer to reality- school of thought has lately emerged: You typically do not need any external funding to get a simple working version of your idea, you’d better bootstrap from friends and family and then try convincing some real customers to actually pay for your product and keep you going, developing ang growing, instead of selecting speculators as partners in your company.
And the story goes on, you may take a look at the arguments of Paul Graham and the 37signals guys from Chicago (disclaimer: I’m a fan of both), or watch the by now infamous speech of David Heinemeer Hansson at the start-up school 08. The various opinions and experiences may be controversial on the topic, however I believe that a contribution of value is the one of Adam from Heroku (great platform for deploying a Rails app by the way), who has interestingly tried in practice both of scenarios and converged to the following insight:

It’s hard to separate out the variables {of comparing the two approaches}, but off the cuff, I’d have to say that being investment-backed is a lot better.

Adam points out two main reasons for that, being able to focus on your product development instead of being distracted by client-work and surviving a sanity check, this time by your VC. It seems apparent that, if you are able to raise some money, you should go for it. However, and expectably, David strikes back, “trust customers over VCs, you don’t need outside bets to launch a web business”, it keeps going.

To me, the bottom line of this running debate is just simple and it goes like that:

Not being funded is not a reason not to start-up.

In other words, managed to being funded or not, in either ways, go start-up. If people who do have the tangible opportunity of raising external funding do seem skeptical about it, then you do not have to be skeptical about starting up, even in a nearly VC-agnostic environment, like the one of the local greek market. Turn your idea into a prototype, find a couple of interested customers and keep working on that, your very own road to ithaca might end up at something sustainable by itself or -who knows- some actual VC backing…

 

PS: David made lately another interesting quote, at least to some of us who feel desperate of not being in the valley:

There’s not a huge start-up culture, not a lot of tech parties all the time that you can go to, no ton of VCs just walking over to have lunch with you. I think those are all pluses, net positives, {…} you just get down to work.

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TechCrunch goes Open Coffee Greece

It’s true. It’s big. It’s awesome. After 22 Open Coffee events and hundred of participants around Greece this season, we’re very pleased to announce that we’ll cohost Open Coffee Athens XIII with Techcrunch. When? Tuesday, July 1st.

Close your mouth :), we are serious. The blog that brought the term start-up to the mainstream and is read by millions of people worldwide is on european tour and Mike Butcher, editor of Techcrunch UK, will join us to meet-up with you all and bring attention to the best and brightest of our attempts.

The setting goes like this: Take our very own entrepreneurs’ community. Add 10 Greek web start-ups, getting a 5′ chance to show and tell their story to the world. And all these with tons of karma and passion, in an uber cool-location (to be announced soon).

So, if you were dreaming about your start-up mentioned at Techcrunch, wake up and send us an email at opencoffee(dot)gr(at)gmail(dot)com. Or, if you would like your name among the sponsors, again email us. And, if you’d like to feel the love and passion that we Greeks share about start-ups and the web at large, just join us, we bet you will.

So, stay tuned for updates, save the date, spread the word and be there (or be square)!

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To TechCrunch έρχεται στο Open Coffee και την Αθήνα

Οι περισσότεροι το γνωρίζετε ήδη. Οι υπόλοιποι μην αμφιβάλλετε, διαβάζετε σωστά. Επιτρέψτε μου να επαναλάβω. “Το Techcrunch έρχεται στο Open Coffee και την Αθήνα.”

Έπειτα από 22 συναντήσεις σε 4 ελληνικές πόλεις, με περισσότερους από 70 καλεσμένους ομιλητές και παρόντες εκατοντάδες από εσάς, η ‘χρονιά’ κλείνει με τον καλύτερο δυνατό τρόπο και το μεγαλύτερο τεχνολογικό blog του πλανήτη να δίνει το παρών ανάμεσά μας, σε ένα event που φιλοδοξεί -ούτε λίγο ούτε πολύ- να αναδείξει τις ελληνικές web start-up στην παγκόσμια κοινότητα.

To concept είναι απλό. Την Τρίτη, 1η Ιουλίου, το ευρωπαϊκό tour του Techcrunch και ο editor του Techcrunch UK, Mike Butcher θα βρίσκονται στην Αθήνα και στο Open Coffee, σε μια βραδιά αφιερωμένη στις περισσότερο υποσχόμενες ελληνικές start-up και την προβολή τους στα εκατομμύρια των αναγνωστών του Techcrunch. Το event θα περιλαμβάνει 5λεπτες παρουσιάσεις/pitches (αυστηρά, με χρονόμετρο, επίσης στα αγγλικά) των 10 καλύτερων και διεθνώς φιλόδοξων ελληνικών προσπαθειών στο διαδίκτυο και θα πραγματοποιηθεί σε ιδιαίτερη τοποθεσία που εκκρεμεί προς ανακοίνωση. Με δυο λόγια, εμείς βάζουμε τις start-up και το blog που κατέστησε διεθνώς τον όρο start-up mainstream βάζει την κάλυψη, προσωπικά αδυνατώ να φανταστώ κάτι καλύτερο.

Αν λοιπόν η ουτοπία της προβολής στο Techcrunch υπήρξε οδηγός για τις επιχειρηματικές σας απόπειρες, το όνειρο βρίσκεται εδώ και είναι χειροπιαστό, απλά στείλτε μας ένα email στο opencoffee.gr(παπι)gmail.com. Αν πάλι θέλετε να υποστηρίξετε το εγχείρημα, η προβολή από όλους είναι ευκταία, χορηγοί είναι επίσης ευπρόσδεκτοι. Αν τέλος επιθυμείτε να γνωρίσετε από κοντά ότι πιο φιλόδοξο συμβαίνει στην ελληνική τεχνολογική σκηνή, αν θέλετε να βρεθείτε ανάμεσα σε ανθρώπους με πάθος για την τεχνολογία και όραμα για το μέλλον, αν ο ιός του νέου επιχειρείν βρίσκει σε σας πρόσφορο έδαφος για διάδοση, τότε η παρουσία σας είναι μάλλον αναπόφευκτη…

Ο στόχος εν τέλει είναι δεδομένος. Αλλάζουμε τη διεθνή αντίληψη για τις ελληνικές start-up. Η προσπάθεια είναι κοινή, τα οφέλη ανήκουν σε όλους. Οι ελληνικές start-up είναι εδώ. Και όλοι γνωρίζετε τι θα κάνετε το απόγευμα της 1ης Ιουλίου…

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